World Cup Fever, NYC Prices, and a Different Approach at London & Martin Co.| $6 Guinness Pints During Every World Cup Match

The FIFA World Cup is finally here, and with it comes an excitement that New York City hasn't seen in decades. From packed streets and international visitors to sold-out events and soaring prices, the tournament is expected to generate billions of dollars in economic activity across the city.

Let's be honest: everyone seems to be trying to cash in.

Hotels are charging more. Tickets are expensive. Restaurants and bars are introducing premium packages and special event pricing. For many fans, simply following their national team throughout the tournament can quickly become an expensive experience.

At London & Martin Co., we wanted to take a different approach.

Rather than treating the World Cup as an opportunity to charge more, we're using it as an opportunity to give something back to the city and the fans who make New York's soccer culture so special. Throughout the tournament, every World Cup match shown at London & Martin Co. will feature $6 pints of Guinness.

It's a simple idea. The World Cup should be accessible. It should be about gathering with friends, meeting fellow supporters, celebrating goals with complete strangers, and creating the kind of memories that only football can deliver.

As one of Lower Manhattan's favorite destinations for soccer supporters, London & Martin Co. has spent years opening its doors early for Premier League matches, international tournaments, and championship finals. The World Cup is the biggest stage of them all, and we believe fans deserve a place where the focus remains on the game rather than inflated prices.

Join us throughout the tournament and enjoy $6 Guinness pints during every World Cup match